START LEARNING NOW!

Product Management Training – Self-Paced E-learning

Master Product Management From Discovery to Delivery 
Learn product strategy, planning, and delivery at your own pace with real-world case studies, practical tools, and hands-on activities.
  • 10+ hours of self-paced video lessons
  • 14 guided, hands-on activities with example answers
  • 3 real-world case studies (Fintech, Smart Mobility, FoodTech)
  • Lifetime access with free updates included
  • Certificate of Completion from AGILEPM HUB
  • Access to our private learning community for peer support and discussions
  • Downloadable templates: Vision Voards, Roadmaps, Customer Journeys, Personas, OKRs, Pirate Metrics, WSJF and more

Write your awesome label here.

⏳ Limited-Time Launch Offer!
Offer ends 31 October 2025.

Description

Ready to take control of the full product journey — from idea to impact?

Product Management Training – Self-Paced eLearning equips you with a practical, end-to-end toolkit for thriving as a modern Product Manager. Whether you’re new to product, moving from project management or business analysis, or aiming to sharpen your skills, you’ll gain the confidence to lead products that deliver real business value.

Unlike theory-heavy programs, this training is hands-on and practical. You’ll work through 3 detailed case studies and 14 guided activities, each with walkthrough answers, so you don’t just learn concepts — you apply them to real-world scenarios.

By the end, you’ll walk away with ready-to-use tools, proven frameworks, and practical experience to apply immediately in your role.

What you'll learn

  • Foundations & Lifecycle: Role of Product Management, product lifecycle, technology adoption curve
  • Market Insight & Strategy: Market research, TAM/SAM/SOM, competitor benchmarking, product–market fit, OKRs, product vision
  • Design & Discovery: Empathy maps, personas, customer journeys, Jobs To Be Done, design thinking
  • Prioritization & Planning: RICE, MoSCoW, WSJF, Kano, $100 Test, story mapping, impact mapping
  • Metrics & Success: AARRR, OKRs, actionable vs vanity metrics
  • Roadmaps & Delivery: Outcome-driven roadmaps, stakeholder alignment, product team evolution
  • Experimentation & Scaling: Lean Startup cycles, design sprints, feedback loops, SAFe, LeSS
  • Practice through three case studies and 14 guided exercises with worked examples.

What You Will Explore

Foundations of Product Management

 • The role of Product Management and its impact on business value
 • How lifecycle stages and adoption curves shape decisions

Discovery & Market Insight

 • Conducting market research and TAM/SAM/SOM analysis
 • Benchmarking competitors and identifying product-market fit using the Value Proposition Canvas

Strategy & Vision

 • Aligning goals with business strategy and OKRs
 • Creating product visions with tools like the Vision Board, Elevator Pitch, and Postcard from the Future
 • Exploring business models, revenue streams, costs, and channels

Metrics & Success

 • Distinguishing between vanity and actionable metrics
 • Applying AARRR, OKRs, and product vs. delivery metrics to measure progress

Customer-Centric Design

 • Using empathy maps, personas, customer journeys, and JTBD to uncover needs

Idea Management & Prioritization

 • Brainstorming and filtering ideas effectively
 • Applying prioritization techniques such as RICE, MoSCoW, WSJF, Kano, the $100 Test, Impact Mapping, and Story Mapping

Roadmapping & Planning

 • Building outcome-driven roadmaps (Now–Next–Later, PI, solution-focused)
 • Gaining stakeholder alignment through clear product direction

Experimentation & Validation

 • Running Lean Startup cycles, design sprints, and experiments
 • Setting up feedback loops to adapt quickly and reduce risk

Product Teams & Scaling

 • How product teams evolve across lifecycle stages
 • Organizing cross-functional delivery with Value Streams and Team Topologies
Content Structure

Who This Training is For?

  • Aspiring product managers seeking a clear, structured path
  • Current product managers looking to expand their toolkit 
  • Project managers, business analysts, and team leads transitioning into product roles
  • Entrepreneurs and founders validating ideas and scaling strategies
  • Professionals curious about how products are designed, built, and scaled

Requirements

  • No prior product management experience required.
  • Helpful: basic awareness of business, projects, or product-related work.
  • Recommended: laptop/tablet for activities and case studies.
  • Most important: curiosity and an open mindset.

Our students love us

I really enjoyed this course! The material is explained in simple terms, with plenty of examples and hands-on practice. Even complex topics become easy to understand. Great balance between theory and practice, and you can feel that the instructor truly has real-world experience."
ALMAZ S.
"Great course for both beginners and experienced professionals. Comprehensive, engaging, and packed with practical tips. Aray makes complex concepts easy to grasp."
ANTON S.
"I really enjoyed the parts on design thinking and customer journey mapping. Building personas and practicing empathy mapping helped me see product decisions from a new perspective. It felt very hands-on and relevant to real-world product challenges"
EMILY T.

This training gave me a clear, step-by-step understanding of product management. The case studies made it practical and relatable.
Maria L."
"I came from a project management background. This training helped me transition smoothly into a product role with confidence."
John D.
I loved the frameworks and templates! The Value Proposition Canvas and WSJF prioritization exercises were eye-opening.
AISHA K.
Meet the instructor

Aray Kaken

I am an accredited trainer with Scaled Agile, ICAgile, PMI, and PeopleCert, and have delivered Agile, DevOps, and IT Service Management trainings to more than 500 professionals worldwide. Participants in my sessions have come from leading organizations across finance, technology, energy, and the public sector — including professionals from Barclays Bank, Lloyds Bank, Cathay Pacific, Costa, Chanel, and others.
In this program, I’ll share the same tools, frameworks, and practices I use with clients, so you can apply them immediately in your role.
Patrick Jones - Course author
Don't hesitate

Bootstrap your career in Product Management now!

Choose Your Training Format

Option 1 – Self-Paced eLearning

💻 Learn anytime, at your own pace
  • 10+ hours of video lessons
  • 14 guided, hands-on activities
  • 3 real-world case studies
  • Downloadable templates & toolkits
  • Certificate of Completion
  • Lifetime access + free updates
  • Access to learner community

Option 2 – Live Bootcamp (Instructor-Led)

🎓 Interactive, coaching-focused experience
  • 2-Day Intensive or 2-Week Spread Format
  • Workshops, group labs & discussions
  • Real-time coaching & feedback
  • Practice on real case studies
  • Reusable templates & toolkits
  • Certificate of Completion
  • Access to learner community
  • Bonus: Lifetime access to full Product Management self-paced eLearning

Training Options

Bundle offer

Bundle

Master the full spectrum of product skills from strategy to execution.
This bundle combines two of our most popular programs into one powerful package, giving you both the strategic toolkit of a Product Manager and the practical delivery skills of an Agile Product Owner
eLearnings included:

Frequently asked questions

How long do I have access?

Lifetime access, including updates.

Do I get a certificate?

Yes, a certificate of completion from AGILEPM HUB.

 Is this accredited?

This is a professional training. It’s designed to give you practical, immediately usable skills.

What if I change my mind?

No problem — your enrollment is protected by a 14-day money-back guarantee. If you’re not satisfied, you can request a full refund within 14 days of purchase.
Created with