ITIL® Product (Version 5)

Master the full digital product lifecycle — from discovery to continual improvement. ITIL® Product (Version 5) is an advanced certification in the ITIL Managing Professional stream, focusing on how organizations create, deliver, operate, and improve digital products that drive real value. Train with AGILEPM HUB, a PeopleCert Accredited Training Organization (ATO).

PeopleCert Accredited Training Organization

Official eBook, Exam Voucher & Learner Kit Included

Part of the ITIL Managing Professional Designation

Available as eLearning, Live Training, or Corporate Delivery

What Is ITIL® Product (Version 5)?

ITIL® Product (Version 5) is one of the first advanced modules in the new ITIL (Version 5) certification scheme. It provides comprehensive guidance for organizations involved in the creation and continual improvement of digital products across the entire ITIL Product and Service Lifecycle.

This certification covers how digital products are discovered, designed, acquired, built, transitioned, operated, delivered, and supported. You'll learn to manage digital products as integrated value streams, aligning product capabilities, services, and business outcomes across their full lifecycle.

The course applies human-centred design principles, structured lifecycle management activities with clear roles, outputs, and success factors, and explores how AI, automation, and complementary frameworks like PRINCE2 and DevOps enhance digital product management.

ITIL® Product (Version 5) is designed for professionals who want to develop practical expertise in managing digital products end-to-end — a critical capability as organizations increasingly operate in complex, AI-driven environments where digital products are central to value creation.

This certification is developed and managed by PeopleCert and is recognized by employers worldwide.

Where Does ITIL® Product Fit in the Certification Pathway?

ITIL® Product (Version 5) is part of the ITIL Managing Professional (MP) stream in the ITIL (Version 5) certification pathway.


Prerequisite: ITIL® Foundation (Version 5) or ITIL 4 Foundation is required

ITIL® Product is one of four modules (along with ITIL Product, ITIL Service, and ITIL Transformation) required to achieve the ITIL Managing Professional designation

This module focuses specifically on digital product management — guiding organizations through the full lifecycle of creating, delivering, and improving digital products.

The ITIL Managing Professional modules:
ITIL® Experience: Experience management — emotions, trust, behaviour, stakeholder journeys
ITIL® Product: Digital product lifecycle — discovery, design, build, operation
ITIL® Service: Digital service lifecycle — design, delivery, support
ITIL® Transformation: Organizational transformation and change management

Complete all four modules to achieve the ITIL® Managing Professional (Version 5) designation.
👉 Explore ITIL® (Version 5) certification pathways below

Don't hold ITIL Foundation yet?

ITIL® Foundation (Version 5) or ITIL 4 Foundation is required before enrolling in ITIL® Product. Start your ITIL journey with Foundation first.

What You'll Learn

By the end of this course, you’ll be able to:

  • understand the key concepts of digital products and services
  • explain the scope, purpose, benefits, and challenges of the ITIL Product and Service Lifecycle Model
  • describe how organizational value chain activities support the ITIL Product and Service Lifecycle
  • apply the purpose, scope, steps, roles, outputs, CSFs, metrics, and practical recommendations for each lifecycle activity
  • explain how management practices enable and support lifecycle activities
  • apply human-centred design principles, effective acquisition approaches, and operational practices
  • explain how operating models, value streams, and organizational structures contribute to successful digital product management
  • understand how AI, automation, and complementary frameworks (PRINCE2, DevOps) support and enhance digital product and service management.

Who Should Attend?

This training is ideal for professionals who want to go beyond the fundamentals and focus on how digital products are created, managed, and improved across the full lifecycle, including:

  • IT and Service Management professionals
  • Product Managers, Product Owners, and Digital Product Leaders
  • Service Owners, Service Improvement Leads, and Process Leads
  • Enterprise Architects and Solution Designers
  • IT Operations, Development, and Delivery roles
  • IT Project Managers and Transformation Managers
  • DevOps Engineers and Platform Teams


It is suitable for:

  • ITIL® Foundation (Version 5) holders ready to advance their certification
  • ITIL 4 Foundation holders ready to advance to ITIL (Version 5) higher-level modules
  • Professionals focused on digital product development, lifecycle management, and value delivery


Prerequisite

ITIL® Foundation (Version 5) or ITIL 4 Foundation certification is required to take this course and exam.

What Skills Will You Acquire?

End-to-End Digital Product Management

Manage digital products throughout their entire lifecycle — from discovery to support — using the ITIL Product and Service Lifecycle Model. Develop a structured, practical, and industry-tested approach to product management.

Strategic Discovery and Product Direction

Learn to align product roadmaps with organizational strategy through structured discovery, prioritization, and evidence-based decision-making. Identify opportunities, validate demand, and set clear product direction.

Human-Centred Product Design

Apply design thinking and human-centred design principles to create user-centred, scalable, resilient, and sustainable digital products. Learn user research, prototyping, usability testing, and design systems.

Cross-Functional Value Alignment

Break down silos and align stakeholders across the ITIL Value System and lifecycle activities. Enhance collaboration within multifunctional product and service teams to deliver measurable outcomes.

Evidence-Based Product Decision-Making

Use metrics, feedback loops, and lifecycle performance data to continuously measure success, refine strategy, and guide decisions on product direction and delivery.

AI-Enabled Product Management

Integrate AI-enabled ways of working and practices into product development, operations, and support. Understand how automation and governance enhance digital product management.

Choose Your Training Format

Option 1 – Self-Paced eLearning

💻 Learn anytime, at your own pace
  • Self-paced e-Learning
  • eBook
  • Exam voucher
  • Learner Kit
  • Practice Exam Questions
  • 12 months access to eLearning 
  • Access to learner community
  • Access to the Instructor Q&A forum

Option 2 – Live Training (Instructor-Led)

🎓 Interactive, coaching-focused experience
  • 2 - 3 Day Intensive Training 
  • eBook
  • Exam Voucher
  • Learner Kit
  • Practice Exam Questions
  • Group activities & discussions
  • Real-time coaching & feedback
  • You can reschedule or change your training cohort before your exam voucher is issued
  • Access to learner community
  • Access to the Instructor Q&A forum

Option 3 – Corporate Training

🏢 Tailored programs for teams and organizations
  • Customized delivery format (eLearning, virtual or in-person)
  • Flexible scheduling to suit your team’s availability
  • Official eBook, Learner Kit, and Exam Voucher included
  • Practice Exam Questions
  • Interactive workshops with real-world case studies
  • Focus on aligning ITIL® practices with your business goals
  • Group discounts available
  • Access to learner community
  • Access to the Instructor Q&A forum

Training Options

Upcoming Live Training Schedule

Prefer different dates or need a session for your team?
👉 Contact us via support@agilepmhub.com or fill out the form below to request a custom schedule for your team.

Topics Included

Module 1: Digital Products and Services

  • Key concepts of digital products, digital services, and their characteristics
  • How digital products and services create value through service offerings
  • The purpose and structure of the ITIL Product and Service Lifecycle
  • Lifecycle activities and how they interrelate
  • Relationships between products, services, value co-creation, and lifecycle management
  • Benefits and challenges of lifecycle management activities from a product vendor perspective


Module 2: Discover

  • Purpose and scope of the 'discover' activity.                                   
  • Key concepts and practices of discovery
  • Steps and outputs of the 'discover' activity
  • Success factors and metrics for effective discovery


Module 3: Design

  • Purpose and scope of the 'design' activity
  • Human-centred design principles and core design disciplines
  • User-centred research, information architecture, interaction and visual design
  • Prototyping, usability testing, and design systems
  • Steps, outputs, success factors, and metrics of the 'design' activity


Module 4: Acquire

  • Purpose and scope of the 'acquire' activity
  • How acquisition decisions influence build, transition, operate, and support
  • Resource sourcing, supplier management, and cost/risk considerations
  • Steps, outputs, success factors, and metrics of the 'acquire' activity


Module 5: Build

  • Purpose and scope of the 'build' activity
  • Integration with design outputs and build methodologies
  • Build automation, testing, and quality assurance
  • Steps, outputs, success factors, and metrics of the 'build' activity

Module 6: Transition

  • Purpose and scope of the 'transition' activity
  • Deployment approaches and operational readiness controls
  • Supplier onboarding/offboarding during transition
  • Steps, outputs, success factors, and metrics of the 'transition' activity


Module 7: Operate

  • Purpose and scope of the 'operate' activity
  • Monitoring, observability, and proactive issue detection
  • Operational practices and performance management
  • Steps, outputs, success factors, and metrics of the 'operate' activity


Module 8: Deliver

  • Purpose and scope of the 'deliver' activity
  • Fulfilment, demand forecasting, and consumer experience
  • Automation and personalization in service delivery
  • Steps, outputs, success factors, and metrics of the 'deliver' activity


Module 9: Support

  • Purpose and scope of the 'support' activity
  • Incident correlation, resolution, and self-service enablement
  • Steps, outputs, success factors, and metrics of the 'support' activity


Module 10: Lifecycle Management

  • Operating models, value streams, and organizational structures
  • Value stream mapping and analysis
  • Cross-organizational and cross-functional alignment
  • How lifecycle management contributes to successful digital product management


Module 11: ITIL and Other Frameworks

  • ITIL and DevOps: complementary practices across the product lifecycle
  • ITIL and PRINCE2: complementary lifecycle and project management
  • Why project management is important in ITIL
  • How AI and automation support and enhance digital product management

Exam Details

  • Exam body: PeopleCert
  • Duration: 90 minutes (non-native English speakers receive an additional 25% extra time, i.e. 113 minutes)
  • Format: Multiple-choice, open book (Official ITIL® Product (Version 5) Book only)
  • Number of Questions: 40
  • Passing Score: 70%
  • Bloom Levels: BL 1, 2, 3 and 4 (recall, understand, apply, analyse)
  • Exam format: Scenario-based (ITIL Car Rental Scenario) + Experience section
  • Delivery Options: Online proctored exam (available anytime, anywhere through PeopleCert)

Note: Unlike ITIL Foundation, the ITIL® Product exam is open book and scenario-based, requiring you to apply concepts rather than simply recall them. This is a higher Bloom's taxonomy level exam (up to level 4: analyse).

Certification Renewal

All PeopleCert Global Best Practice certifications, including ITIL® Product (Version 5), need to be renewed every 3 years. You have two options to keep your certification current:

Option A — Pass any ITIL® exam
  • Taking and passing any ITIL® exam before your renewal date extends the validity of all your ITIL® certifications for another three years.
Option B — Collect CPD points with PeopleCert Plus Membership
  • With an active PeopleCert Plus subscription, you can renew by logging at least 20 Continuous Professional Development (CPD) points per year for 3 consecutive years. PeopleCert Plus also gives you access to industry insights, emerging trends, and best practices to stay current in your field.

Prerequisites

  • ITIL® Foundation (Version 5) or ITIL 4 Foundation certification is required to take this exam.
  • Candidates must also complete accredited training from an Accredited Training Organization (ATO) or via accredited eLearning before sitting the exam.
Meet the instructor

Aray Kaken

ITIL® Master | PeopleCert Ambassador | Accredited Trainer (Scaled Agile, ICAgile, PMI, PeopleCert)
Aray Kaken is an experienced Agile and Service Management trainer and consultant who has delivered Agile, DevOps, and IT Service Management training to more than 500 professionals across leading global organizations, including Barclays Bank, Lloyds Bank, Cathay Pacific, Costa Coffee, Chanel, and others.
As a PeopleCert Ambassador and ITIL 4 Master, Aray brings deep expertise in modern service management, digital transformation, and enterprise agility. His sessions are known for being practical, engaging, and results-driven, helping learners not only pass certification exams but also apply ITIL® principles effectively in real-world environments.
Expect clear explanations, relatable examples, and practical frameworks that make ITIL® concepts come alive—guided by an instructor who’s passionate about helping professionals build confidence and deliver measurable impact.
Patrick Jones - Course author

Why Learn with AGILEPM HUB?

say ITIL® trainings improved their job

quality training

average pass mark

exam success rate
  • Expert-led training – Learn from ITIL®-certified trainers with years of experience delivering accredited ITIL® programs.
  • Proven results – Learners achieve an average pass mark of 92% in the official ITIL® Foundation exam.
  • High success rate – 95% of learners say our ITIL® training improved their job performance.
  • Exceptional trainer quality – 94% quality rating for trainer knowledge and delivery.
  • Comprehensive materials – Official eBook, Learner Kit, and practice exams aligned with ITIL®  certification objectives.
  • Flexible learning options – Choose between live instructor-led sessions or self-paced eLearning.
  • AGILEPM HUB is Accredited Training Organization by PeopleCert.
  • Competitive pricing – High-quality, affordable certification training trusted by professionals worldwide.
  • AGILEPM HUB is accredited to deliver all ITIL® training programs. Reach out to us if you can't find them here. 
ITIL-ATO@ AGILEPM HUB
PRINCE2-ATO@ AGILEPM HUB
ITIL® and the Swirl logo are registered trademarks of the PeopleCert group. Used under licence from PeopleCert. All rights reserved.
PRINCE2® and PRINCE2 Agile® are registered trademarks of the PeopleCert group. Used under licence from PeopleCert. All rights reserved.
AGILEPM HUB is a PeopleCert Accredited Training Organization (ATO) for ITIL® and PRINCE2® in Hong Kong.
Check our profile page here https://www.peoplecert.org/ways-to-get-certified/ato/agilepm-hub-2762171

ITIL® (Version 5) Certification Pathway

ITIL® (Version 5) Certification Pathway
Copyright © PeopleCert. Reproduced under license from PeopleCert. All rights reserved.

Want to learn more about the ITIL® certification path and explore advanced modules?

Looking for ITIL (Version 5) Managing Professional Modules?

Frequently asked questions

What is ITIL® Product (Version 5)?

ITIL® Product (Version 5) is an advanced ITIL certification that focuses on digital product lifecycle management — how organizations discover, design, build, operate, deliver, and improve digital products across the full lifecycle. It is part of the ITIL Managing Professional stream.

What is the difference between ITIL® Product, ITIL® Service, and ITIL® Experience?

All three are part of the ITIL Managing Professional stream but focus on different perspectives. ITIL® Product focuses on the digital product lifecycle from discovery to operation. ITIL® Service focuses on the digital service lifecycle from design to support. ITIL® Experience focuses on how human responses shape the perceived value of products and services. All three plus ITIL® Transformation are required for the Managing Professional designation.

Does ITIL® Product (Version 5) cover AI and automation?

Yes. The course covers how AI and automation support and enhance digital product management across the lifecycle, including AI-enabled ways of working in product development, operations, and support.

Is ITIL® Product (Version 5) an entry-level certification?

No. ITIL® Product is an advanced module in the ITIL Managing Professional stream. You must hold either ITIL® Foundation (Version 5) or ITIL 4 Foundation before enrolling.

Who should attend ITIL® Product (Version 5) training?

This course is ideal for product managers, product owners, digital product leaders, enterprise architects, IT delivery managers, DevOps engineers, and anyone focused on how digital products are created and managed across the full lifecycle. It is a key step towards the ITIL Managing Professional designation.

What is the prerequisite for ITIL® Product (Version 5)?

ITIL® Foundation (Version 5) or ITIL 4 Foundation certification is required. Candidates must also complete accredited training from an ATO or via accredited eLearning before sitting the exam.

What is included in the training package?

Each enrollment includes the official ITIL® Product (Version 5) eBook, official Learner Kit, exam voucher (online proctored), and practice exam questions. Additional inclusions vary by delivery format.

How is the exam conducted?

The official PeopleCert ITIL® Product (Version 5) exam is online proctored (available anytime, anywhere), with 40 scenario-based multiple-choice questions, 90 minutes duration (non-native English speakers receive 25% extra time), open book (official eBook only), and a passing score of 70%.

Is the ITIL® Product exam open book?

Yes. You may use the official ITIL® Product (Version 5) eBook during the exam. The exam is scenario-based and tests application and analysis (Bloom levels 1–4), not just recall.

What is the passing score for the ITIL® Product exam?

The passing score is 70% — higher than the Foundation exam's 65%. This reflects the advanced, application-focused nature of the exam.

Will I receive a certificate?

Yes. Upon passing the exam, you will receive an official ITIL® Product (Version 5) certificate issued by PeopleCert.

Does the ITIL® Product certification expire?

All PeopleCert Global Best Practice certifications need to be renewed after 3 years. You can renew by passing any ITIL® exam (which extends all your ITIL certifications for three years) or by collecting CPD points through PeopleCert Plus Membership.

When will the eLearning be available?

Pre-orders are open now — course access will be activated automatically on the release date.

How long will I have access to the eLearning?

You'll have 12 months of access to the eLearning platform from the date of activation.

Can I upgrade from eLearning to Live Training?

Yes. You can upgrade to the Live Instructor-Led Training anytime by paying the difference in course fees (before your exam voucher is issued).

Do I need to take the Managing Professional modules in order?

No. There is no mandatory order beyond the Foundation prerequisite. You can take Experience, Product, Service, and Transformation in any sequence.

Do you offer group or corporate training?

Yes. We offer customized training options for teams and organizations, with flexible delivery formats and group discounts. Contact us at support@agilepmhub.com.

Is AGILEPM HUB an accredited provider?

Yes. AGILEPM HUB is a PeopleCert Accredited Training Organization (ATO). Check our profile page at https://www.peoplecert.org/ways-to-get-certified/ato/agilepm-hub-2762171

Any Questions? Feel Free to Reach out!

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